Miele × Simon-Kucher · Customer Stories · 2025

Precision Meets Strategy

How two European originals rebuilt pricing without losing craft.

Long term partnerships are hard to explain and easy to underestimate. This customer story follows the collaboration between Miele and Simon-Kucher and the way it has shaped decisions on both sides. Instead of listing outcomes, the film puts trust, dialogue and shared ambition at the centre of the story, using authentic interviews and cinematic visuals to give it a considered, premium tone.

Client

Miele × Simon-Kucher

Challenge

Customer stories often struggle to escape the shape of a testimonial. Miele and Simon-Kucher wanted something that would reflect the actual character of their collaboration — thoughtful, respectful and built on real conversation. The challenge was to make a film that felt honest to both organisations while remaining engaging enough to travel across sales and marketing.

Approach

We approached the film as a conversation captured on camera. Interview setups were designed to feel considered rather than corporate, giving each speaker space to reflect. Observational scenes across offices and production environments add texture, while a restrained edit lets the relationship, not the deliverables, carry the story.

Execution

Production combined interview days with location scenes across multiple environments. Careful lighting design, controlled camera movement and a considered sound design create a consistent, premium look across every setting. The edit balances quotes with quiet moments to keep the film grounded in the relationship it describes.

Results

A customer story that reflects the character of a long term partnership rather than a transaction.
A sales and marketing asset used to open new conversations with similar clients.
A film that both organisations can share proudly across their own channels.

Gallery