Insights

Notes from the studio.

Video marketing · 14 min

How Much Does a Content Agency Cost? Pricing, Models & What You Get

Realistic price ranges for content agencies: monthly retainers, project budgets, what drives the cost of professional video and photography, and how to compare quotes properly.

Robbert de Vries · 2026-08-08

Video marketing · 19 min

Content agency: the complete handbook for brands that take content seriously

What exactly a content agency is, how it differs from an advertising or video production company, why more organisations are making the switch, and the seven most costly mistakes.

Robbert de Vries · 2026-08-04

Storytelling · 18 min

Why Most Brand Films Fail (And How to Create One That Works for Years)

Most corporate films are forgotten within a week. This is the strategic playbook we use at POSITIONE to create films that build trust, attract talent and continue performing for years.

Robbert de Vries · 2026-08-02

Video marketing · 6 min read

How to make videos that feel unmistakably like your brand

Discover how narrative, tone, casting, music and editing ensure your video production aligns seamlessly with your brand identity.

Robbert de Vries · 2026-07-23

Video marketing · 6 min read

How to extract more content from a single video shoot

Extract more value from your next video production. Discover how a single shoot day can yield a corporate film, social videos, photography and other assets.

Robbert de Vries · 2026-07-23

Storytelling · 8 min read

Why Corporate Films Work When Nobody Wants to Watch Adverts

The best corporate films do not sell; they build trust. Discover why cinematic storytelling is often far more powerful than traditional advertising.

Robbert de Vries · 2025-04-12

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