How many cutdowns per shoot?

Typical campaign yields 15 to 30 finished assets from one production block.

Service

Campaign Content

Multi platform campaigns that share a creative spine and adapt cleanly to every screen.

Overview

What it is, in plain terms.

Campaigns fail when the hero film is beautiful and the cutdowns are an afterthought. We build the whole system in the same room: one idea, planned across every format from the start.

That means the 6-second bumper, the 30s pre-roll and the 9:16 story all feel like they came from the same piece of thinking — because they did.

How we make it

The way we approach campaign content.

Format-first planning

Before the shot list, we lock the delivery matrix. Which formats, which channels, which markets. The shoot is designed backwards from that.

One shoot, many films

A single production block yields the hero film plus every derivative, shot with vertical, square and 16:9 framing considered on set.

Modular edit

We build a master timeline of hero scenes that can be recombined by market or audience without a new shoot.

Rollout support

Delivery specs, versioning, subtitles, dubs and platform-native cuts, handed to your media agency ready to run.

Why us

Why we're good at campaign content.

We plan the whole delivery matrix before we plan the shot list, so every cutdown feels like it came from the same idea — because it did.

Campaigns delivered across EMEA for Heineken, Huawei and global FMCG brands
One production block yields 15–30 finished assets, market-ready
In-house post pipeline: edit, color, sound, motion, versioning under one roof
Media-agency-ready specs, subs and dubs, handed off without friction

What you get

A single production, many deliverables
Consistent quality across every cutdown
Media efficient formats from the same shoot

How we work

01
Discover
We start with your goal, your audience and the truth we can uncover together.
02
Concept
One idea, held to a high bar, shaped through a short creative sprint.
03
Production
A tight, senior crew. Calm on set. Confident on time and budget.
04
Post Production
Edit, color, sound and motion under one roof, so nothing gets lost in translation.
05
Launch
Cutdowns, formats and rollout support so the film actually reaches its audience.