Follow the Money · Social Content · 2025

Explain the Money

Investigative journalism, cut into scroll-stopping cinematic moments.

Follow the Money is known for investigative journalism that takes time to read and time to make. This series of cinematic social videos translates that work into visual content built for the way audiences actually discover stories today. It is designed to earn attention without compromising the editorial standards that define the brand.

Client

Follow the Money

Challenge

Investigative journalism does not translate easily to short form video. Follow the Money wanted a series that could move stories across social platforms without losing credibility. The challenge was to combine editorial integrity with the pace, format and visual language that audiences expect from cinematic social content.

Approach

We built the series around a small set of visual principles: restraint, clarity and cinematic tone. Careful framing, considered typography and editorial motion graphics give each video a consistent identity, while the writing keeps every piece anchored in the story itself. The result is a series that feels editorial first, social second.

Execution

Production was structured around efficiency without losing quality. Each edition combines interview material, archive imagery and considered motion design into a self contained piece. A shared post production template keeps the series consistent across topics while allowing each story to find its own rhythm.

Results

A series of cinematic social videos that carry Follow the Money's editorial voice.
A visual system that scales across topics without diluting the brand.
A social first extension of long form journalism built for modern audiences.

Gallery