POSITIONE
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Garbe · Employer Branding · 2024

Ground Up

The people and places behind Europe's logistics backbone.

GARBE has spent decades building trust in logistics and real estate through precision, long term thinking and quiet execution. We were asked to translate that into film. Rather than showcase buildings, the story centres on the mindset behind them — the planning, the partnerships and the patience required to shape spaces that operate for decades. The result is a corporate film with a genuinely premium tone.

Client

Garbe

Category

Employer Branding

Year

2024

Deliverable

Employer Branding

Services

Creative DirectionConcept DevelopmentProductionCinematographyEditingColor GradingSound Design

Challenge

Logistics and real estate films often default to drone shots of warehouses and sweeping music. GARBE wanted the opposite: a film that reflects the character of the company rather than the size of its portfolio. The challenge was to communicate scale, expertise and long term partnership while keeping the film human, restrained and unmistakably premium.

Approach

We approached the film as a portrait of a company rather than a showcase of assets. Slow, deliberate camera work and carefully framed compositions let the environments speak on their own terms. Interviews are treated as moments of reflection rather than statements, and the soundtrack keeps the film grounded in confidence rather than spectacle.

Execution

Production spanned multiple locations across Europe, combining architectural exteriors with intimate scenes of people at work. A cinematic camera package, controlled lighting and considered colour grading create a consistent, premium look across every environment. The edit favours pacing and space, letting each moment land.

Results

  • A corporate brand film that positions GARBE as a long term partner rather than a portfolio owner.
  • A visual language that gives the company a confident, premium tone across every channel.
  • A hero asset used across the website, client conversations and industry events.

Gallery

Selected stills

Ground Up still 1
Ground Up still 2
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Ground Up still 5

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